Resources Library by ANA

Marketing and the generalist manager

The Australian Administrative Staff College was established in 1957 and provides residential courses for managers from both the private and public sectors. Its main objective is to prepare individuals for further responsibility and its participants...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Authors: K. J. Burns, J. G. Stewart

June 1, 1976

A procedure of establishing the educational needs in marketing implemented at the PMDI

The paper presents a procedure of establishing the educational needs of marketing, implemented at the Polish Management Development Institute, while preparing and running a series of the tailor-made seminars for the top managers of the Polish...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: Antoni S. Myszewski

June 1, 1976

On the difference between illustrating a theory and solving a problem

The use of case-studies does not substitute the solving of real problems in management education. There is a great difference between the situation confronting the student in a case-study, and a real problem situation. In case-studies real world...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: P. S. Kristensen

June 1, 1976

Market research trainee programme for combining theory and practice

Our aim is to impart a thorough knowledge of market and opinion research, together with the conviction that the methods learnt are not always applicable under all conditions. The trainees are admonished not to employ the methods indiscriminately....

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers

Author: Wiltrud Gassner

Company: Institut für Demoskopie Allensbach GmbH

June 1, 1976

Researchers training in the general perspective of marketing consultants

The following paper draws some methodological conclusions from four years of experience as a professor of the French market researchers. The author gives the reasons for a radical reassessment of the methods so far practised, and puts forward a...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Guy Serraf

Company: ADETEM

August 1, 1975

Researchers training in the general perspective of marketing consultants (French)

The following paper draws some methodological conclusions from four years of experience as a professor of the French market researchers. The author gives the reasons for a radical reassessment of the methods so far practised, and puts forward a...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Guy Serraf

Company: ADETEM

August 1, 1975

Evaluation of the effectiveness of a drug counselling training program

The drug abuse has become one of the major problems of the nation, and as a response to increased demand for programs and experts to meet treatment and preventive needs. As part of these efforts the National Institute of Mental Health has been...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Katherin Marton

August 1, 1975

Round-table discussion

The participants should try to find a common understanding of what we mean by pharmaceutical education and training. The question needs some addition: education and training of market researchers or for marketing research, or in marketing research?...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Authors: Alfred P. Cohen, Coen C. J. de Koning, David Monieson, Erich Werner

March 1, 1975

Interviewer guidance, supervision and control

Today I should like, in the main, to put before you certain possibilities and models which have already been successful in practice and which are no doubt suitable for conducting empirical field research with these pound scales - in terms of the...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design

Author: Uwe Bliesch

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

October 1, 1973